jim petrosky - ACD/copywriter

McLaren needed a campaign to raise awareness about the high level of innovation and care they provide across all of their service lines. So, we created more than 20 videos that featured members of McLaren’s expert medical staff and the life-changing procedures they perform every single day.

We created these videos as part of the Uconnect exhibition at the 2019 Consumers Electronics Show, held in Las Vegas.

It didn’t take long for every commercial about the coronavirus to become clichéd. So, when our client asked us to create a spot for their emergency department, we were excited to come up with a concept that was simple, impactful and unique.

Health insurance can be a difficult topic to talk about. The confusing jargon and the complex intricacies of all the different policies can make even the most engaged listener check out. Knowing this, Blue Cross asked me to develop a series of videos aimed at their business partners to make it clear just how much Blue Cross has to offer and what kind of real impact they can make on the lives of their members.

Liberty Bay Credit Union, based in Braintree, MA, has earned the trust and loyalty of its members thanks to their deep dedication to customer service. We leveraged that insight to create a brand campaign that illustrated the incredible experience Liberty Bay offers its members.

The Karmanos Cancer Institute is one of the top cancer centers in the country - unfortunately, many people outside of Metro Detroit have never heard of them. So, we created a brand campaign that not only gives Karmanos credit for all the amazing things they are doing to help patients fight and beat cancer, but also positions Karmanos as the only choice when it comes to cancer care.

To help make Mopar’s quarterly e-newsletter more dynamic and interesting, we created a content series that that lets employees from dealerships share their stories of how Mopar has helped them achieve success.

St. John Providence was a health system with an identity problem: they have four hospitals throughout southeast Michigan, but each had a different name and two of the hospitals had multiple campuses. So, to help people differentiate between them, we created these spots to highlight the unique specialties for each hospital. We also created a spot that focuses on St. John Providence's robust network of primary care doctors to illustrate the high level of personal care that they offer.

The majority of auto finance advertising tends to live in a sea of sameness, portraying dealers and employees in the all-too-common dealership. Knowing how vital it is to really get to know our customers, we dug deeper and wrapped their messaging around personal passions. In this case, that meant doing 150mph laps around the Chicagoland Speedway.

Each quarter, we created kits filled with marketing material like posters, decals, window clings and spec sheets that dealers can use to help increase their sales by showcasing how Mopar products can upgrade the look and performance of their customers’ new vehicles.

To help launch the brand campaign of Galway Bay, we created and captured all the video and photography assets they would need for their direct-to-consumer website.

Sprint and Love My Credit Unions Rewards teamed up to give credit union members across the country an awesome deal: $100 in cash for every line they opened with Sprint. No strings attached, just cold, hard cash.

To announce this offer to credit union members, we launched paid and organic social units featuring a peppy puppet named Melvin, who shared how much he loved all the great benefits his credit union offered him.

As part of this pitch, I created copy for the rebranded GMC homepage and and concepts that could be used in social media, all based on the tagline "Never stop earning it."